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  • Danish Wadhwa

How to win people?

Do you want to win people and get them to like you?

Well, the best way is to call them by their name. People like it when you use their names; they feel connected, known, and appreciated.

And Starbucks knows it and has been following this marketing strategy since ever, where they call your name instead of your order or order number.

So, whether you are writing an email, sending a message, or even having a conversation, stop saying hi. Call out their name because a person's name is the entrance into their world and helps build a connection to show them who you are and how you see them.

So the next time when you reach out to me, say Hi Danish!

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